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Itzamná Award 2025

Recognition of Technological Innovation in Industry 4.0

ITALIAN GERMAN EXHIBITION COMPANY MEXICO

C A L L S

to companies, institutions, startups, academia and government to apply for projects that drive the digital and technological transformation in Mexico. In order to recognize the technological innovation that drives Industry 4.0 through technologies such as AI, IoT, advanced robotics and big data, transforming processes into smart manufacturing and generating real benefits in productivity, competitiveness, sustainability and social well-being, to apply for the Itzamna Prize 2025.

What is the Itzamna Prize?

Inspired by Itzamná, Mayan deity of knowledge and wisdom, this award recognizes those who are building the bridge between ancestral knowledge and the technological vanguard of the 21st century.

Since 2021, the Itzamná Prize is a prominent initiative of Industrial Transformation Mexico, which makes visible high-impact projects in:

  • Inteligencia Artificial (IA)
  • Internet de las Cosas (IoT)
  • Robótica avanzada
  • Big Data
  • Soluciones para manufactura inteligente

The Itzamná Prize seeks to highlight and reward those who are leading the way towards a smarter, more sustainable and inclusive future in the Mexican industry.

Who can participate?

Companies with applied technological solutions.

Startups with products in market.

Entrepreneurs with a high degree of innovation.

Academic institutions with transferable projects.

Governments that promote the digital ecosystem.

Target

Highlight technological innovation for the development of solutions that contribute to the development of Industry 4.0 by promoting efficiency and benefits for industry, the environment and society.

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Allow to solve, in a disruptive way, some problems of the current market and thus increase the productivity and competitiveness of industry, as well as promote the development of productive sectors of the economy where they are implemented.

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Stand out for their technological innovation, growth potential, cooperation and that solve some need in society or work, same as generate an exceptional value to the final consumer or the citizenship in the country.

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Have a technical degree of innovation, economic viability and market readiness, and that has been proven in industry.

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Applications, networks, electronic devices or technological solutions that demonstrate the greatest sustainable and positive impact on human needs.

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Activities and technological advances focused on health promotion and improvement of quality of life, among others.

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electronic devices, robots, applications of all kinds and/or telecommunications networks with a high degree of innovation and originality.

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Applications for Smart Cities and Micromobility.

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Clearly reflect the evolution of the ICT sector to the new digital ecosystem and have a significant impact on the development of the country.

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Focus on generating new technologies for Industry 4.0.

Key Dates

Project registration
28 July to 12 September 2025
Evaluation of proposals
15 September to 10 October
Notification of finalists
14 October 2025
Award ceremony
11 November 2025

How to participate?

Online registration:

Complete the form with company data Register here

Letter of motivation and/or project background, signed by the legal representative.

Project factsheet (max. 3 pages):

General data, executive summary, objectives, impact and results.

Presentation video:

Present your company and project. Upload a video of up to 1:30 minutes to social media and tag us:

IMPORTANT: Only applications that meet all requirements and are received within the established deadline will be considered.

Evaluation criteria

The following evaluation criteria shall be applied:

Degree of technological disruption and innovation

Strategic impact on industry, society and the environment

Economic viability and sustainability

Project maturity and scalability

Clear and convincing technical evidence

On the Evaluation Committee

It will be composed of experts representing various sectors - government, academia and business - related to Industry 4.0 - jury's decision is final

Finalists

The list of 3 finalists will be communicated on the social networks of Industrial Transformation Mexico.

Award ceremony

The 3 finalists will be invited to the Industrial Transformation Mexico 2025 Industrial Night for the award ceremony. Each finalist may attend with a companion.

11 November 2025 - 20:00 hrs

Pabellón Escénico, dentro del Jardín Escénico. Auditorio Nacional, esquina Paseo de la Reforma, Bosque de Chapultepec I Sección, CP 11580, Miguel Hidalgo, Ciudad de México Location on Google Maps

Prize

Yitzamna recognition

Promotion of the project on Industrial Transformation Mexico social media

Travel for one person, including:

  • Airline ticket
  • Accommodation for 4 days and 3 nights
  • Access to Hannover Messe 2026

Access to the Opening Ceremony of Hannover Messe 2026 for one person

Industrial Property

The Evaluation Committee shall respect and preserve with due discretion the information and documentation and any other evidence submitted by the applicants, based on scientific and/or technological knowledge, to comply with the provisions contained in the FEDERAL INDUSTRIAL PROPERTY PROTECTION ACT.

The finalists authorize the use of audiovisual material (video and photography) for the promotion of the awards and the winners, guaranteeing at all times respect for the technical protection mechanisms corresponding to each project