On June 3, we celebrated Global Exhibitions Day, an occasion that is generally of interest only to those engaged in the sector, but that garnered special relevance this year in light of the campaign fair and exhibition organizers around the world are launching to raise awareness as to the essential role events like these play in reactivating national and local economies.
Tangible progress has already been made. Germany, for example, views “exhibitions and business events” as economic drivers and has placed them in a very different category to “mass gatherings”, which means they can still take place, provided the necessary protocols are followed. The situation, however, is very different in other countries and clearly a lot remains to be done.
This week was also important because registration opened for Industrial Transformation Mexico, the Mexican and Latin American chapter of the world’s leading industrial fair, Hannover Messe. More than 500 people signed up for the event in just a few days, but our main priority is to safeguard the wellbeing of our visitors, exhibitors and guests, to which end we announced a safety protocol into which unprecedented effort has gone.
Designed by a working group that meets fortnightly with representatives of the Guanajuato State Government and Poliforum León, the protocol for the 2020 edition of ITM, which will take place at Poliforum León, Guanajuato, on October 7-9, complies with the most stringent international hygiene standards.
The 12 steps we announced on Monday sum up some of the health and safety protocols that will be implemented at the event:
The full protocol is extensive and these 12 steps are just some of the measures that will be taken to ensure that this an event to be remembered, not just in terms of business and investment, but as regards established health and safety protocols in Mexico for this kind of event.
Register on-line for ITM, the leading Industry 4.0 tradeshow in Mexico, free of charge as of today and until October 6: https://industrialtransformation.mx/registro-itm.