León, Guanajuato, March 19, 2021. At a hybrid press conference today, the program of activities for the 2021 edition of Industrial Transformation México (ITM), the Hannover Messe of Mexico and Latin America, was announced by Guanajuato Governor Diego Sinhue Rodríguez Vallejo; Deutsche Messe Board Chair Jochen Köckler; the Municipal President of León, Héctor López Santillana; Hannover Fairs México CEO Bernd Rohde; Sustainable Economic Development Minister for Guanajuato, Mauricio Usabiaga; Concamin Chief of Staff Manuel Pérez Cárdenas; Poliforum León CEO Alejandro Gutiérrez de Velasco; and Social Communications Coordinator for Guanajuato, Alan Márquez.
According to Governor Sinhue Rodríguez Vallejo, “ITM 2021 by Hannover Messe is set to become the business, industrial, scientific and technological event of the year in Mexico. In Guanajuato, we never stop because what drives us is innovation. […] We are working tirelessly to establish Guanajuato as the epicenter of Industry 4.0 in Mexico and Latin America.”
Bernd Rohde went on to describe the main features of ITM 2021, which, he said, “will take a hybrid format. We are expecting 21,000 visitors, but their wellbeing is our main priority and we will adjust the number of physical and virtual visitors depending on the health situation and the recommendations of the Government of Guanajuato to ensure the success of the event, which will feature over 165 Mexican and international exhibitors spread over 9,000 square meters of exhibition space, and over 500 business meetings.”
“Even during the Covid-19 pandemic, ITM remains the world’s leading tradeshow for industrial technology and the main platform for innovative solutions,” said León Municipal President Héctor López Santillana, adding that, “This is the place where the keys to redefining ourselves and adapting to the new normal are to be found, because this transformation is for people, not machines.”
During the press conference, Industrial Transformation México and Concamin signed a cooperation agreement. “The fact that ten years have passed since the birth of the Industry 4.0 concept forces industrialists to reflect on the impact of the Fourth Industrial Revolution and look to the future,” said Concamin Chief of Staff Manuel Pérez Cárdenas. “For the third consecutive year,” he added, “Industrial Transformation México 2021 and Concamin will be joining forces to propel Mexican industry into the digital era.”
An agreement for the twinning of the Poliforum León in Guanajuato and the Hannover exhibition venue in Germany was also signed at the conference, which Deutsche Messe Board Chair Jochen Köckler said “will build a bridge for the sharing of know-how and cultural exchanges, and contribute to the recovery of the Mexican economy by attracting new international events and fostering the professionalization of the exhibitions industry, the development of suppliers, and the sharing of best practices.”
Poliforum León CEO Alejandro Gutiérrez de Velasco said “We are deeply satisfied to be signing this twinning agreement with Deutsche Messe, which boasts one of the top exhibition venues in the world. Among other things, this will allow us to promote our events jointly and reach out to more exhibitors and visitors, not to mention facilitating the sharing of good practices among our work teams and access to international markets.”
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For more information, visit www.industrialtransformation.mx
Press contact:
Itziar Gómez
Marketing and Communications Director
Hannover Fairs Mexico itziar.gomez@hfmexico.mx
