Mexico City, October 22, 2019. The first edition of Industrial Transformation Mexico, the first Hannover Messe fair to be held in Mexico and Latin America, received over 30,000 national and international visitors during the three days of the event, which generated US$52 million in on-site business and another US$850 million in the form of an investment project, announced Guanajuato Governor Diego Sinhue Rodríguez Vallejo at a press conference today. Also in attendance were Head of the Office of the CONCAMIN Presidency Manuel Pérez Cárdenas, Sustainable Economic Development Secretary for the State of Guanajuato Mauricio Usabiaga Díaz Barriga, General Social Communications Coordinator for the Government of Guanajuato Alan Márquez, Hannover Fairs Mexico CEO Bernd Rohde and Industrial Transformation Mexico Director Eduardo López, who shared the results of the event held on October 9-11, 2019 at Poliforum León, Guanajuato with the media.
According to Rohde, these results surpassed all expectations. ITM 2019 drew 30,000 visitors from Mexico and abroad over the three days of the event—threefold the original target. Of these 30,000 visitors, approximately half were professional buyers, 12,000 students and 790 media reps.
A total of 265 companies from ten countries showcased the latest in Industry 4.0 technology over 18,000 m² of exhibition space at the Poliforum León in Guanajuato—double initial projections, said Rohde, adding that more than 70 free conferences, workshops and seminars exposed thousands of students, young people and small and mid-size companies to the 4.0 mindset, while the ITMujeres program became the first educational platform designed to encourage more women to participate in Industry 4.0 initiatives.
Rohde then went on to convey the sentiments of Deutsche Messe CEO Jochen Köckler, who stated that ITM was the best global launch Hannover Messe has ever had, while Joe Kaeser, Global CEO of Siemens, said that ITM was one of the best events he had ever attended in Latin America. Likewise, Dieter Kempf, president of BDI, CONCAMIN’s German counterpart, said he was taken aback at the quality of the forums and the level of interest in them.
According to Guanajuato Governor Diego Sinhue Rodríguez Vallejo, Industrial Transformation Mexico will pave the way to a better future by enabling the state of Guanajuato in particular and Mexico in general to make the transition from manufacturing to mind-facturing, establishing it as an Industry 4.0 hub for the design of the technology of the future and an innovation powerhouse. He then thanked the directors of Deutsche Messe, CONCAMIN and German industrialists for trusting in Guanajuato and helping initiate this new phase in Mexican industry.
Speaking on behalf of CONCAMIN, Manuel Pérez Cárdenas said that the decision of Hannover Messe to hold ITM in Mexico indicates the country is an increasingly important Industry 4.0 actor. Mexico, he said, is without question the most highly industrialized economy in Latin America and a leading exporter of hi-tech goods that is progressing in leaps and bounds. He ended by underlining the importance of the collaboration between the Annual Industrialists Meeting and Hannover Messe, which served to “fuel what we are already doing right in the country in terms of Industry 4.0.”
At the end of the conference, Rohde invited those present to visit Industrial Transformation Mexico 2020, the second edition of Hannover Messe in Mexico and Latin America, which will take place on October 7-9, 2020 in León, Guanajuato, providing continuation to Mexico’s commitment to Industry 4.0.