Industrial Transformation MEXICO
October 7 - 9, 2020, Poliforum León, León, Guanajuato, Mexico

Inspiring Innovation

By Sabine Küfner, Manager of RedBox Academy

The arrival of Industry 4.0 and the need to adapt quickly to a very diverse range of new technologies has opened up opportunities for the implementation of solutions capable of propelling companies of all kinds into the future.

Whether it’s in production and manufacturing processes, in logistics, distribution or supply systems, in food and beverage companies, in the aerospace or the automotive industry, in each of these areas we are constantly seeing examples of companies whose innovations have been successful because they solve the specific problems of their industry or sector.

So how exactly have these companies managed to turn innovative ideas into winning, practicable solutions? The answer is they have come to understand that their ideas lend value to an opportunity. They most likely have scores of ideas, try and test some and throw others out, until finally coming up with a solution that addresses the problem at hand.

This process may sound complicated, but it is actually very simple. The secret is to demystify the concept of innovation and follow a three-step methodology that has helped hundreds of companies create and give shape to the right solutions.

We recommend companies view innovation as a three-step process: inspiration—creativity—innovation. The final step is the implementation of an innovative idea that creates value, but to get there, we need to brainstorm, the success of which will depend on our sources of inspiration and the references we have gleaned from our experience. This step is vital because we cannot expect to obtain a different outcome unless we are exposed to different stimuli, hence the importance of introducing our creative teams to fresh references that broaden and capitalize on their capacity to innovate.

The impact of innovation and the steps to implementing it successfully will be a talking point at Industrial Transformation MEXICO, the first edition of Hannover Messe in Latin America, programmed for October 9-11 at the Poliforum León, Guanajuato. Register free of charge prior to October 8 at: