Industrial Transformation MEXICO
October 7 - 9, 2020, Poliforum León, León, Guanajuato, Mexico


  • Of the fair’s 265 exhibitors, 75% are international
  • The organizers expect a turnout of more than 10,000
  • The program features some 70 conferences and workshops
  • The Annual Industrialists Meeting will be held simultaneously to ITM


Mexico City, October 9, 2019. The first edition of Industrial Transformation MEXICO, the Latin American version of Germany’s Hannover Messe, opened its doors today at the Poliforum León, in León, Guanajuato, and will run until October 11, 2019. The ceremony was attended by Deutsche Messe Board Chairman Jochen Köckler; Managing Director of Hannover Fairs Mexico Bernd Rohde, the Governor of Guanajuato, Diego Sinhue Rodríguez Vallejo; Secretary for the Economy, Graciela Márquez Colín; Francisco Cervantes Díaz, President of the Mexican Confederation of Industrial Chambers; BDI President Dieter Kempf; León Municipal President Héctor López Santillana; ATMS President Arturo Lozano; Siemens Global CEO Joe Kaeser; A3 President Jeff Burnstein; Enrique González Haas, President and CEO of Schneider Electric Mexico and Central America; and GIZ Innovation and Digital Policy Managing Director Stefan Schnorr.

During his opening speech, Mr. Rohde said that “Mexico impressed global industry during its participation in the 2018 edition of Hannover Messe as a partner country. Now it is time to open an Industry 4.0 event tailored to Mexico’s burgeoning economy: Industrial Transformation MEXICO, the first Hannover Messe event in Latin America. We will be hosting 265 exhibitors from ten countries—60 percent more than we anticipated—, three quarters of which are foreign companies, so it will be a very international affair from day one.”

According to Governor Rodríguez Vallejo, “Guanajuato is eager to make the transition from manufacturing to mind-facturing. Hannover Messe is the world’s most prestigious industrial trade show and after 70 years, it has finally come to Latin America, where it has chosen León, Guanajuato as a venue. This is our chance to build an ecosystem that will help us take this giant step and create better conditions for the people of Guanajuato, not to mention an invaluable opportunity for our industrialists to familiarize themselves with breakthroughs in technology and artificial intelligence, and for more investors to get to know our state. Hannover Messe is going to put Guanajuato on the Industry 4.0 world map.”

Attending the three-day event, which opened its doors today at Poliforum León, Guanajuato, will be some 10,000 Industry 4.0 experts; 200 private- and public-sector leaders from Mexico and abroad; and over 265 exhibitors specializing in automation, robotics, digital manufacturing, information technologies and smart logistics, among other areas.

The program will feature over 70 conferences, workshops and seminars and VIP guests will include BDI President Dieter Kempf, representing German industry, and Joe Kaeser, Global CEO of Siemens.

In 2018, Mexico became the first Spanish-speaking nation to be invited to participate in Hannover Messe as a partner country. That year, 172 Mexican companies took part in the event, accompanied by a 1,500-strong delegation.

The very first edition of Hannover Messe took place in 1947 in Laatzen, in South Hannover, as a means of reactivating the German economy in the aftermath of World War II.


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